UserTesting
Experience what your customers experience with real-time video feedback.
Director of Marketing Operations
Location
New York
Posted
43 days ago
Salary
Not specified
Bachelor Degree7 yrs expEnglishTableau
Job Description
• Drive the strategy and execution of marketing operations and insights in alignment with business goals and budgets
• Partner across teams to support our shift from lead-based marketing to an account-based, enterprise-focused model
• Oversee the marketing tech stack—including Salesforce, Marketo, 6sense, Qualified, and more—ensuring tools are integrated and adopted
• Lead a growing team of managers and analysts, fostering a culture of accountability, enablement, and continuous improvement
• Optimize campaign setup, lead routing/scoring, data flows, and multi-touch attribution to power ABM programs
• Own marketing performance reporting, including dashboards, KPIs, and executive insights that drive decisions
• Champion cross-functional collaboration with GTM teams including Sales, Finance, and RevOps to ensure shared visibility and impact
Job Requirements
- 7+ years of experience in marketing operations, revenue operations, or GTM strategy roles—ideally in high-growth B2B SaaS environments
- 5+ years of hands-on ABM and demand generation support, including campaign measurement and funnel optimization
- Proven experience managing and evolving a modern martech stack (e.g., Salesforce, Marketo, 6sense, Tableau, Google Analytics)
- Strong analytical and problem-solving skills with a data-first mindset; able to connect performance to strategy
- Skilled in operational process design, documentation, and systems governance
- Experience leading and developing high-performing, cross-functional teams
- Bachelor’s degree required; MBA or equivalent senior-level experience preferred
- Ability to travel approximately 10% of the time
Benefits
- Accommodations for candidates needing inclusive experiences
- Equal Opportunity Employer
