SEO Specialist
Location
United States
Posted
1 day ago
Salary
Not specified
Seniority
Mid Level
Job Description
About This Opportunity
We are genuinely excited to be leading this search. Our client is one of the most impressive digital marketing agencies we have had the pleasure of working with, a full-service shop dedicated exclusively to the legal industry. They are a Google Partner and HubSpot Gold Partner, which tells you they take performance seriously. This is a team that combines sharp strategy with real hands-on execution and delivers measurable results for growth-focused law firms across the country.
The client will be revealed to qualified candidates at the appropriate stage. All applications and inquiries are handled by Culture On Camera.
About the Role
We are looking for a hands-on SEO Strategist to develop and execute organic and local search strategies for a portfolio of law firm clients. You are not just a strategist who hands work off. You own the execution from audit through reporting and are deeply invested in client outcomes.
A core requirement for this role is deep expertise in Local SEO for businesses with physical locations. You need to understand what drives local rankings, how to diagnose performance issues, and how to measure local visibility at scale.
What You Will Do
- Develop and execute organic and local SEO strategies for a portfolio of law firm clients, aligned to real business growth goals
- Conduct technical, content, and backlink audits using Screaming Frog, Ahrefs or SEMrush, Google Search Console, and Local Falcon
- Build prioritized SEO roadmaps based on audit findings, performance data, and competitive analysis
- Execute local SEO initiatives including Google Business Profile optimization, localized content improvements, local link acquisition, and reputation strategy
- Analyze local ranking factors including proximity, SERP behavior, prominence, relevance, and trust signals
- Partner with developers, designers, and content teams to implement technical and UX improvements
- Support link building, outreach, and digital PR initiatives
- Deliver clear, results-focused performance reporting and strategic recommendations to clients
- Stay current on algorithm updates, local search changes, emerging tools, and AI-driven search developments
- Contribute to internal documentation, workflow improvements, and knowledge sharing
Job Requirements
- Required Experience and Skills
- 5+ years of hands-on SEO experience, ideally in an agency environment
- Deep expertise in Local SEO for storefront or service-based businesses, including knowing what drives rankings and how to diagnose issues
- Advanced knowledge of technical SEO, on-page optimization, schema, site structure, and link strategy
- Strong working command of Screaming Frog, Google Search Console, Ahrefs or SEMrush, Google Analytics 4, and Google Tag Manager
- Proven ability to manage multiple client accounts simultaneously without dropping the ball
- Strong analytical skills with the ability to translate data into clear, actionable strategies
- Familiarity with WordPress and basic HTML or CSS
- Strong client communication and presentation skills
- A proactive, execution-focused mindset with the ability to spot opportunities and act on them
- Nice-to-Haves (Not Required)
- Experience supporting law firms or in legal marketing
- Background working with multi-location clients
- Familiarity with HubSpot, Looker Studio, or similar reporting platforms
- Experience in conversion optimization, content strategy, or paid media collaboration
- Experience incorporating AI tools into SEO workflows or research
Benefits
- Remote-first culture with a team distributed across the United States
- Collaborative environment where ideas and experimentation are genuinely encouraged
- Access to advanced training through Google Partner and HubSpot Gold Partner programs
- Competitive salary commensurate with experience
- Comprehensive benefits: Medical, Dental, Vision, Basic Life Insurance, and 401K matching
- Three weeks PTO plus one week of sick leave and profit-share opportunities
- A people-first culture that prioritizes employee well-being alongside client success
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