Role Description

Infinite Electronics is seeking a Social Media Manager to build and lead our social presence from the ground up across multiple B2B technology brands, including L-com, Pasternack, Fairview Microwave, NavePoint, Show Me Cables, Milestek, PolyPhaser, and Transtector. This is a unique opportunity for a creative, data-driven storyteller to own the entire social media ecosystem from strategy and content ideation to execution and performance analysis.

You’ll collaborate with product marketing, brand strategy, content marketing and demand generation teams to create content that engages engineers, procurement professionals, and technical buyers while strengthening brand awareness and thought leadership. If you’re excited by the idea of starting from scratch, shaping the voice of multiple brands, and demonstrating the business impact of social media in a fast-paced, growth-driven B2B environment this role is for you.

• Develop and execute multi-brand social media strategies aligned to growth, engagement, and brand goals.
• Lead content creation from concept through publishing, including copywriting, visuals, and video storytelling.
• Collaborate cross-functionally with marketing, product, and creative teams to amplify campaigns and new product launches.
• Own paid and organic social campaigns, optimizing for reach, engagement, and conversion.
• Establish and manage social media calendars, ensuring consistent posting cadence and brand tone.
• Monitor and analyze performance data, reporting on insights and KPIs to drive continuous improvement.
• Implement social governance across brands, setting standards for tone, community engagement, and approval processes.
• Stay current on platform trends and algorithms to keep our strategy fresh and competitive.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field required.
• 7–10 years of experience in social media marketing, content strategy, or digital marketing.
• Proven experience managing multi-brand or multi-segment social ecosystems, ideally within a B2B, technology, or industrial environment.
• Demonstrated success developing content that drives measurable growth, engagement, and brand awareness.

Requirements

• Experience building a social media function from the ground up including processes, playbooks, and tools.
• Familiarity with LinkedIn Campaign Manager, Meta Business Suite, Sprout Social, Hootsuite, or similar tools.
• Strong understanding of analytics and reporting, including UTM tracking, engagement metrics, lead generation and conversion optimization.
• Ability to create your own multimedia content or partner with internal departments.
• Working knowledge of SEO principles, content amplification, and paid social targeting best practices.
• Ability to manage multiple brands simultaneously with a keen sense of storytelling and brand differentiation.
• Passion for innovation, experimentation, and testing new ideas across platforms.

Physical Job Requirements

• Prolonged periods in a stationary position at a desk and working on a computer.
• Constantly communicates with employees and leaders, both verbally and in writing.

Reports To

Senior Manager, Growth Marketing

Environment

Work environment is remote during regular or extended business hours.

Accommodation

Candidates for the position should be able to perform essential job duties in described work environment with or without accommodation. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Equal Employment Opportunity

Infinite Electronics is proud to be an Equal Employment Opportunity and Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, marital status, age, national origin, disability status, protected veteran status, or any other characteristic protected by law. We are committed to building a diverse workforce and we actively encourage women, minorities, people with disabilities and veterans to apply.