• Build and execute a global customer marketing strategy focused on retention, advocacy, and upsell. • Partner with Customer Success to identify expansion opportunities and create targeted campaigns to drive NRR. • Partner closely with the CXG team to design, develop, and maintain customer- and employee-facing education materials. • Develop and maintain ongoing customer communications, including newsletters and product updates. • Collaborate with the Product Marketing and Content teams to turn success stories into marketing assets. • Launch customer advocacy programs to spotlight our biggest champions in press, events, and social media. • Measure and report the impact of customer marketing on engagement, retention, and expansion metrics.