• Assist in administering and optimizing the marketing technology stack, including CRM, marketing automation platforms, and analytics tools • Monitor and maintain data quality across systems, ensuring accurate integrations between platforms • Support the evaluation and testing of new marketing technologies, including AI-powered tools • Build, maintain, and enhance dashboards, reports, and assist with presentations to track marketing KPIs • Analyze campaign, customer, and engagement data from multiple sources using AI-powered analytics tools • Evaluate and support the adoption of AI and automation tools including chatbots, predictive analytics, and generative AI • Implement and maintain data quality procedures through regular cleansing, validation, enrichment protocols, and routine audits • Establish and maintain data governance frameworks including standards, policies, naming conventions, segmentation strategies, and targeted audience lists • Optimize lead scoring models, including AI-enhanced predictive scoring