• Own and lead ConsumerAffairs’ organic social media strategy across platforms (e.g., Instagram, TikTok, LinkedIn, X, YouTube, Reddit), aligning with broader marketing and brand goals. • Develop and manage the social media editorial calendar, planning timely, relevant, and engaging content. • Create and publish high-performing social content, including copywriting, visuals, and platform-native posts. • Lead the company’s organic video strategy, ideating short-form and long-form content and collaborating with creators and editors to produce it. • Identify trends, formats, and platform opportunities to keep the brand culturally relevant and competitive. • Manage community engagement, including responding to comments, messages, and fostering meaningful interactions with audiences. • Collaborate with the paid marketing team to align organic and paid social efforts, sharing insights that improve campaign performance. • Analyze social performance metrics and use insights to optimize content, test new formats, and grow audience reach and engagement. • Act as the primary owner of the brand’s social presence, operating independently while continuously testing and improving strategy. • Leverage AI-powered tools to enhance content ideation, video production workflows, social listening, and performance analysis—using emerging technologies to improve efficiency, creativity, and audience insights.