• Lead North America sales team (6+ team members) to drive territory growth; execute, refine & improve go-to-market strategy. • Define clear priorities and actions for achieving sales targets. • Own Security vertical: generate demand, manage projects, and grow product sales. • Build toward long term, sustainable growth. • Promote brand through customer visits, integrator engagement, and industry events. • Plan travel for maximum ROI and maintain strong reseller network through evaluation, training, and accountability. • Deliver accurate forecasts, manage pipeline, and ensure consistent follow-up. • Mentor team on value-based solution selling and support professional growth. • Collaborate with business development and marketing teams.