• The Area Director, Upscale Franchise Performance is a results-driven leader responsible for driving performance across a portfolio of upscale franchise hotels • Take a hands-on approach to driving operational improvements and financial results across the portfolio, with a focus on delivering measurable outcomes • Identify performance gaps in revenue, guest satisfaction, and operational efficiency and implement quick, practical solutions • Drive swift execution of improvement strategies, ensuring on-property teams and franchisees act on recommendations for revenue optimization, operational efficiency, and guest service enhancements • Lead on-site engagements and consultations, ensuring prompt resolution of challenges and sustained performance gains • Serve as the primary liaison between corporate teams, franchisees, and property leadership, ensuring open, transparent communication and alignment on strategic objectives • Build trust-based relationships with ownership groups, General Managers, and above-property management teams to foster collaboration and engagement • Provide regular performance updates, action plans, and recommendations to franchise owners and corporate stakeholders • Collaborate with franchisees and property teams to implement revenue-generating strategies, including demand forecasting, pricing optimization, and distribution channel management • Monitor key performance indicators (KPIs), including RevPAR, ADR, occupancy, and guest satisfaction, to identify trends and recommend improvements • Provide franchisees with actionable plans to enhance financial performance and guest experiences, addressing both immediate needs and long-term goals.