Role Description

Supports the digital content experience on dsw.com by developing and executing strategies that bring seasonal stories, brand moments, and customer‑first enhancements to life. Manages day‑to‑day content needs with a strong focus on quality, accuracy, and alignment across all digital touchpoints. Partners across creative, technical, and business teams to deliver seamless site updates that drive customer engagement and support digital business goals. Contributes to both seasonal initiatives and ongoing operational excellence to ensure the site remains fresh, relevant, and easy to navigate.

What You’ll Be Doing

• Content Strategy & Development
  • Develop, brief, and build content strategies that support digital business goals.
  • Create and execute customer‑focused content segmentation strategies.
  • Write or edit digital messaging as needed, ensuring consistency with brand guidelines.
  • Build and maintain content and creative assets tied to seasonal campaigns and business priorities.
• Site Execution & Quality Assurance
  • Execute site updates using the content management system (CMS).
  • Ensure content is consistently represented across all platforms and meets brand and accessibility standards.
  • Conduct experience QA and validation testing to confirm content accuracy and functionality.
  • Coordinate and lead weekly site preview testing meetings to prepare the team for upcoming launches.
• Cross-Functional Partnerships
  • Collaborate with technical and digital partners to implement new functionalities and support major projects or sprint cycles.
  • Partner with creative, merchandising, and marketing teams to deliver aligned and cohesive content experiences.
  • Manage sitewide operational and promotional messaging to support key business initiatives.
• Insights, Trends & Continuous Improvement
  • Conduct competitive monitoring and analysis to stay current on digital content and messaging trends.
  • Identify opportunities to enhance content effectiveness and site experience.
  • Support content optimization efforts that contribute to both short‑term wins and long‑term digital growth.

Qualifications

• Experience writing and/or editing digital content for retail or fashion websites.
• Ability to write clear, accurate briefs and partner effectively with cross‑functional teams.
• Experience with content management systems and digital asset management tools (Bynder and Strapi a plus).
• Directional understanding of SEO strategies is beneficial.
• Strong organizational skills with excellent attention to detail.
• Ability to interpret data and apply insights to improve content performance.
• Proficiency with MS Office Suite (Word, Excel, PowerPoint, Outlook).
• Experience with Adobe Creative Suite or similar digital tools is a plus.
• Strong communication skills with the ability to work effectively across creative, technical, and business teams.
• Comfort managing multiple tasks in a fast‑paced, dynamic environment.
• Ability to problem‑solve, remain flexible, and adapt to changing priorities.

Requirements

• 2–3 years of experience in digital content strategy, e‑commerce, or related fields.
• Proficient in MS Office Suite (Word, Excel, PowerPoint, Outlook).

Preferred Qualifications

• Experience with e‑commerce platforms, CMS tools, and SEO strategies.
• Familiarity with competitive analysis and digital messaging trends.

Minimum Education

• Bachelor’s degree in Marketing, Business Administration, or a related field.

Benefits

• Free virtual health care.
• Robust family/fertility benefits.
• 401(k) with match.
• Hybrid and remote work opportunities.
• Training programs, professional development, and education assistance.
• 30% off at DSW.com, plus discounts across our family of brands.