• Represent the university, based out of a home office in the Los Angeles/Santa Clara, California area with responsibility for the California and broader west coast territory • Develop and expand recruitment initiatives to increase enrollment from identified territories and support university-wide goals • Work with internal and external university partner offices to assist in student recruitment and yield activities • Travel and represent the University at college fairs, high school visits, community college visits, and other outreach programs in assigned recruitment territory • Build relationships with school counselors, CBO advisors, and other education representatives • Engage with students, families, school counselors, IECs, and university partner offices to provide information on admissions and enrollment processes and policies • Engage in holistic evaluation of admissions applications to the university and make recommendations on applicants • Support targeted recruitment program or efforts which may include alumni engagement, student development and volunteer program, electronic communications, recruitment technologies, parent engagement, fly-in programs, counselor tours, advisory board, or other priorities as determined by office leadership