The role involves developing account-specific content and executing multi-touch campaigns targeting key accounts, alongside planning, coordinating, and executing presence at 8-10 industry conferences annually. Additionally, the manager will support go-to-market planning, budget tracking, and developing customer success stories.

This role involves driving inventive paid media strategies for entertainment clients, managing the full media plan cycle from strategy and planning through activation and reporting. Responsibilities include developing strategies, creating and updating media plans, negotiating with vendors, overseeing campaign setup and optimization, and leading client communication.

The role involves building a global Account-Based Marketing Center of Excellence (CoE) by crafting strategies, tools, and playbooks to standardize and scale ABM efforts for critical accounts. Responsibilities include designing standards for 1:1, 1:few, and 1:many ABM approaches and establishing a measurement framework to demonstrate impact on reach, engagement, and pipeline.

This role involves defining and owning the company-wide lifecycle marketing vision across members, therapists, and B2B clients, developing tailored strategies to drive engagement, retention, and lifetime value across all audiences. The leader will also own the lifecycle marketing technology roadmap, drive innovation in automation and personalization, and ensure operational excellence across engagement platforms.