• Own the data architecture, data mapping and reporting to support Growth Marketing needs for campaign and channel insights • Deliver key performance insights to support the development of member marketing campaigns across email, direct mail, digital, and client-led channels. • Own data tagging, test sizing and statistical analysis for A/B and multivariate campaign and creative tests • Develop and support well-designed Tableau dashboards (or similar BI tools) • Work closely with various data teams to improve data quality and standardize reporting • Define operational processes and support system enhancements that drive analytics and reporting support at scale • Collaborate across multiple teams including analytics, data science, data engineering and architecture, clinical, and product • Explore and integrate applications of AI into product analytics use cases