Company Overview

At Eve, we’re redefining what’s possible in legal technology. Our mission is to empower plaintiff law firms with AI-driven solutions that elevate how they operate, serve clients, and grow.

We believe the future of law will be built by “AI-Native Law Firms” — firms that are managed, scaled, and optimized by intelligent systems rather than manual processes and endless administrative work. Eve’s technology augments the capabilities of attorneys across every stage of a case — from intake and document review to strategy and settlement — so they can focus on what truly matters: achieving the best outcomes for their clients.

Our vision is simple yet transformative: enable every firm to operate at its highest potential through the power of AI.

Why Join Eve:

Product-market fit: Eve is used by over 550+ law firms, and we’re growing fast.

Backed by top investors: We’ve raised over $160M from world-class partners including Spark Capital, Andreessen Horowitz(A16z), Menlo Ventures, and Lightspeed.

Built by a world-class team: Engineers, designers, and operators from places like Scale, Meta, Airbnb, Cruise, Square, Rubrik, and Lyft are building Eve from the ground up.

AI-Native from day one: We’re on the bleeding edge of AI, collaborating directly with teams at OpenAI and Anthropic to build best-in-class AI workflows tailored for legal work.

Explosive growth: We are growing 2X revenue Quarter over Quarter.

We are building our Account-Based Marketing function from the ground up — and this is the role that defines it. As our first and founding Principal ABM Strategist, you will own the strategy, execution, and evolution of both our Strategic (1:1) and Scaled (1:few / 1:many) ABM programs across our most critical accounts and segments.

This is a high-impact individual contributor role with direct visibility to senior leadership. You won't just inherit a playbook — you'll write it. You'll sit on the Revenue Marketing Team and  partner closely with Sales, Operations, Product Marketing, and Growth to build a best-in-class ABM motion that drives pipeline, accelerates deals, and deepens account engagement at scale.

If you're energized by building from scratch, working across the full funnel, and owning outcomes end-to-end — this role was made for you.

What You'll Accomplish

Strategic ABM (1:1)

• Design and execute highly personalized ABM programs for our highest-priority named accounts in close partnership with Strategic Sales and AEs

• Build account-specific engagement plans including bespoke content, personalized landing experiences, executive outreach, and account-level event strategy

• Lead account research, insight synthesis, and stakeholder mapping to inform hyper-targeted messaging and multi-channel plays

• Define success metrics and reporting frameworks at the individual account level; track and communicate program impact to key stakeholders

• Align with Sales on account prioritization, buying committee engagement, and deal acceleration tactics

Scaled ABM (1:Few / 1:Many)

• Develop and operationalize tiered ABM programs targeting high-priority segments and verticals, spanning Enterprise and commercial segments

• Build scalable playbooks that leverage intent data, firmographic signals, and behavioral triggers to identify and engage in-market accounts

• Create and deploy segment-specific content, messaging frameworks, and personalized digital experiences across paid, owned, and earned channels

• Own campaign architecture, audience segmentation, and performance measurement for all scaled ABM initiatives

• Partner with Marketing Ops and RevOps to build the data infrastructure, tooling, and processes needed to scale ABM effectively

Founding Program & Function Building

 

• Define the ABM strategy, operating model, and measurement framework that will guide the function long-term

• Evaluate, implement, and own the ABM tech stack (e.g., 6sense, Demandbase, Terminus, or equivalent)

• Establish shared workflows, SLAs, and feedback loops between ABM, Sales, and Marketing teams

• Build the foundational playbooks, templates, and processes that enable the team to scale program execution over time

• Serve as a subject matter expert and internal evangelist for ABM best practices across the organization

What We're Looking For

• You have 5+ years of B2B marketing experience, with at least 3 years of dedicated ABM program management across both Strategic and Scaled motions

• You've built ABM programs from scratch — you know what it takes to stand up a function, and you've done it before

• You're deeply fluent in the ABM tech landscape (6sense, Demandbase, Terminus, etc.) and have hands-on experience operationalizing at least one enterprise ABM platform

• You have a strong command of intent data, firmographic/technographic segmentation, and digital advertising tactics (LinkedIn, display, content syndication) in service of ABM

• You understand the full revenue funnel and can credibly partner with Sales — you speak their language, you know what pipeline looks like, and you can connect ABM activity to business outcomes

• You're an exceptional communicator and storyteller — you can translate complex, multi-channel programs into clear narratives for Sales, Leadership, and cross-functional partners

• You bring a builder's mindset: you're comfortable with ambiguity, energized by whitespace, and skilled at creating structure where none exists

• You're analytically strong — you can work with data, define your own measurement frameworks, and derive insights that shape strategy

Bonus Points If You Have

• Familiarity with sales engagement platforms (Outreach, Salesloft), CRM (Salesforce), and MAP (Marketo, HubSpot)

• Background in Field Marketing, Demand Generation, or Product Marketing that complements the ABM skill set

• Experience in a founding or early-stage marketing function at a scaling company

Benefits:

💰 Competitive Salary & Equity

💹 401(k) Program with Employer Matching

⚕️ Health, Dental, Vision and Life Insurance

🩼 Short Term and Long Term Disability

🚗 Commuter Benefits

🧑‍💻 Autonomous Work Environment

🖥️ Office Setup Reimbursement

🏝 Flexible Time Off (FTO) + Holidays

🚀 Quarterly Team Gatherings

🥪 In office Perks