The Area Business Leader directs a team of Territory Account Specialists to deliver tailored customer experiences, establishing Company as a preferred partner by identifying shared priorities and delivering clinical value. This role involves instilling a high-performance culture, monitoring team effectiveness, developing customer-centric business plans, and serving on the regional leadership team.

This role is responsible for owning and maintaining the business development pipeline in Salesforce, tracking engagement, and developing targeted engagement strategies for priority accounts. Key duties also involve supporting executive engagement with strategic health plan prospects to advance conversations and drive deal closure to expand market access.

The manager will focus on identifying potential industry partners, sourcing high-demand content, and aligning it with Company content strategy targets through targeted outreach and lead qualification. Key duties include initial partnership negotiations, proposal development, and coordinating the transition to account management after securing agreements.

The Business Development Representative will qualify leads from various sources, partner with Account Executives on outbound prospecting strategies using cold calls and emails, and proactively seek new business opportunities. This role is critical for setting up discovery meetings between prospective clients and Account Executives to fuel the sales pipeline.