• Own TopDog Law’s local search, LSA, and external authority strategy end-to-end across all active and expansion markets • Define and evolve strategy for Google Business Profiles, Local Services Ads, local rankings, external links, and local conversion performance • Establish standards and governance for scale across 40+ locations and service areas • Drive consistent optimization to maximize calls, clicks, and trust signals • Own review strategy as a growth and trust engine across GMB and LSAs • Define and maintain the canonical source of truth for firm and location data • Own external link acquisition strategy focused on local relevance, authority, and trust • Lead schema markup strategy including LocalBusiness, LegalService, Review, FAQ, and Service schema • Use performance insights to guide prioritization and optimization across GMB, LSAs, links, and organic traffic • Collaborate with web, product, performance marketing, CX, legal, and creative teams to ensure local presence, directories, and LSAs reinforce brand credibility, trust, and seriousness across markets.