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Zeta Global

We deliver better experiences for consumers and better results for your brand.

Principal Analyst, Email Deliverability

AnalystAnalystFull TimeRemoteLeadTeam 1,001-5,000Since 2007H1B SponsorCompany SiteLinkedIn

Location

New York

Posted

2 days ago

Salary

$100K - $110K / year

Seniority

Lead

5 yrs expEnglishDNSSMTPGo

Job Description

• Provide recommendations, reporting, and guidance on best practices to clients to improve deliverability for their email programs and to get the most out of Zeta Global. • Own an assigned portfolio of paid deliverability services clients. • Own and manage onboarding projects including discovery, IP and domain provisioning, email authentication, reputation warming plan development and execution. • Manage retainer based strategic projects focused on optimizing inbox placement and driving response. • Collaborate on Mail System Infrastructure and DNS Management. • Utilize 3rd party Deliverability Monitoring Tools. • Provide email best practices consultation to clients and Internal stakeholders. • Handle support requests for all clients through the ticketing system. • Work with the Deliverability team to maintain the health of the email ecosystem. • Build, enhance and optimize Kibana Queries, Visualizations, and Dashboards. • Verify Correct DNS Configuration. Troubleshoot and resolve DNS issues. • Create and present Deliverability Services Reports to Clients with insights and Go Forward Guidance. • Provide Best Practices Guidance and Strategic Deliverability Guidance directly to Clients. • Collaborate with cross-functional internal teams.

Job Requirements

  • 5+ years of experience at an ESP in a Deliverability role.
  • Previous experience working in a client-facing role.
  • Strong communication, presentation, and client relationship management skills.
  • Proven experience managing deliverability for high-volume senders and multi-domain environments.
  • Strong experience with ESPs/MTAs and deliverability monitoring platforms.
  • Demonstrated strong understanding of email, SMTP, MTAs, IP strategies, authentication technologies, reputation strategies, data hygiene, privacy, opt policies, anti-spam policies.
  • Deep understanding of ISP filtering logic, sender reputation signals, and mailbox provider-specific nuances.
  • Understanding of legal and compliance requirements for email (CAN-SPAM, GDPR, CASL).
  • Strong knowledge of authentication frameworks (SPF, DKIM, DMARC, BIMI).
  • Expertise interpreting bounce codes and key email performance metrics.
  • Deep understanding of email subscriber list management, lifecycle concepts, engagement-based segmentation, and sunset policies.
  • Strong competency in DNS and email authentication configuration.
  • Experience analyzing large data sets to derive insights.
  • Strong Excel Skills.
  • Previous experience working with cross-functional teams.
  • Strong attention to detail, dedicated work ethic, and organized.
  • Strong critical thinking and analytical skills.

Benefits

  • Unlimited PTO
  • Excellent medical, dental, and vision coverage
  • Employee Equity
  • Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!

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