Role Description

The Digital Marketing Specialist supports the execution of digital content across Catalyst Acoustics Group’s portfolio of brands. This role will be responsible for website content & maintenance across all Catalyst companies’ websites, tactical execution of marketing campaigns through Pay Per Click (PPC), Email Marketing and social media.

Our ideal candidate is a digital marketing professional with a 1-3 year background and experience in CMS systems – specifically Contao and/or WordPress. Candidate will also need to have a detailed understanding of Search Engine Optimization (SEO), Pay Per Click (Google Ads) and Marketing Automation Systems (Hubspot).

Primary Responsibilities

• Website CMS Support
  • Manage website content, landing pages, and web data across Contao content management systems.
  • Research, implement, and optimize SEO keywords across the company’s websites and marketing materials, ensuring alignment with best practices for headers, metadata, and overall search visibility.
  • Publish and maintain content within the company’s content management system (CMS).
  • Make routine website updates such as product information changes, image swaps, copy edits, and content refreshes.
  • Assist with content quality checks and testing before content goes live.
  • Flag issues, errors, or outdated content to the Director of Marketing Technologies.
  • Monitor and report on website performance metrics (e.g., traffic, engagement, conversions) to inform content improvements.
  • Use tools like Google Analytics/Search Console to evaluate SEO and content effectiveness.
  • Troubleshoot minor CMS issues and coordinate with developers for more complex fixes.
• Digital Ad Campaign Support
  • Plan, build, and launch paid media campaigns across platforms such as Google Ads and LinkedIn.
  • Continuously analyze paid acquisition performance (Google Ads/LinkedIn), deriving insights and recommendations.
  • Manage PPC campaign expenses, staying on budget, estimating monthly costs, and any reconciling discrepancies.
  • Define and refine audience targeting strategies, segmentation, retargeting, and lookalike audiences.
  • Track, report, and analyze website metrics and PPC initiatives and campaigns.
  • Perform ongoing paid keyword discovery, expansion, and optimization.
  • Ensure proper tracking is in place (e.g., conversions, events, UTM parameters) to measure campaign effectiveness.
• Cross Functional Collaboration
  • Work with marketing, sales, and product teams to gather information needed for content updates.
  • Coordinate with content & design teams to ensure copy aligns with layouts and visuals.
  • Follow established workflows and timelines to support on-time content delivery.

Qualifications

• 1–3 years of experience in digital marketing or a related field (SEO and/or PPC experience preferred; agency experience is a plus)
• Experience working with content management systems (CMS), preferably Contao and/or WordPress
• Familiarity with marketing automation platforms (e.g., HubSpot)
• Proficiency in Microsoft Office and common collaboration tools (e.g., Teams, Slack, Asana)
• Strong writing, editing, and proofreading skills
• Strong attention to detail and ability to follow established processes and guidelines
• Basic understanding of SEO and paid media principles (keywords, metadata, campaign structure, etc.)
• Ability to manage multiple tasks and prioritize in a fast-paced environment

Requirements

• Internship or early career experience in digital marketing or content management.
• Exposure to SEO fundamentals.
• Experience supporting B2B or technical products (manufacturing, construction, or architecture a plus).
• Familiarity with email marketing platforms or CRM tools (training provided).

Benefits

• Exposure to multi-brand digital marketing operations
• Website and CMS management
• Content strategy fundamentals
• Collaboration with senior marketing and technology leaders
• Friendly and professional working environment that supports career and personal development
• Competitive compensation package and comprehensive training programs

Company Description

The Company is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity or protected veteran status.