• Own and manage the full HCP acquisition and retention lifecycle, from targeting and onboarding to engagement, loyalty, and reactivation. • Develop and execute the HCP Business Development Playbook, including frameworks, messaging, and enablement tools to drive consistent outreach and conversion across sales and distributor teams. • Lead the Sampling Program, including segmentation, offer development, fulfillment coordination, and ROI analysis to encourage practitioner trial and product adoption. • Collaborate with distributors to align acquisition campaigns, sampling initiatives, and loyalty programs with shared revenue and engagement objectives. • Design and implement the HCP Loyalty Program (future phase), focused on tiered rewards, exclusive education, and retention strategies that enhance lifetime value. • Partner cross-functionally with Sales, Brand, and Digital teams to deliver a cohesive practitioner experience across email, events, and distributor channels. • Track, analyze, and optimize HCP funnel metrics, identifying opportunities to improve lead quality, conversion rates, and account retention through data-driven insights.