• Own HubSpot as the system of record, supporting Marketing, Sales, and Client Success as the primary point of contact for CRM operations • Manage and optimize HubSpot configuration, including properties, lifecycle stages, lead status, permissions, and integrations • Build and maintain reports and dashboards that provide clear visibility into funnel performance, campaign impact, and revenue outcomes • Ensure leads are accurately captured, routed, scored, and attributed, maintaining consistent data flow across marketing, sales, and CS • Implement and maintain lead qualification, scoring, and attribution models based on agreed-upon GTM strategy • Design, build, and manage workflows to support lead routing, lifecycle automation, and internal processes • Execute and support email campaigns, nurture programs, and sales sequences across multiple audiences and brands • Create and manage audience segmentation to deliver targeted messaging at the right stage of the customer journey • Establish and enforce operational standards, including naming conventions, documentation, and governance for HubSpot assets • Partner with Marketing, Sales, and CS leaders to translate operational needs into scalable systems and processes