• Develop and execute territory-specific sales strategies aligned with company goals. • Identify, pursue, and secure new business opportunities; manage and grow existing accounts. • Lead the sales team in achieving pipeline, forecast, and revenue targets. • Negotiate contracts and pricing to balance profitability and customer value. • Conduct market research and competitive analysis to anticipate trends and position solutions effectively. • Collaborate cross-functionally (marketing, operations, product, finance) to ensure a cohesive customer experience. • Manage, coach, and support the development and onboarding of new sales reps. • Ensure high levels of team engagement and satisfaction, particularly with new hires. • Respond to RFPs, RFQs, and tenders as required. • Provide regular performance reports, forecasts, and insights to senior leadership. • Implement corrective action plans as needed to ensure targets are met.