• Own end-to-end go-to-market strategy for all epocrates offerings, ensuring alignment with clinical and commercial audience needs. • Define positioning, differentiation, and value propositions across clinician and commercial audiences to drive adoption and engagement. • Develop and maintain messaging architecture and narratives that resonate with healthcare professionals and media buyers alike. • Lead product communications, including clinician- and client-facing releases, updates, and key announcements. • Create commercial sales frameworks and approved narratives, providing commercial guidance to support sales and agency partnerships throughout the sales and RFP lifecycle. • Partner cross-functionally with Product, Marketing, Sales, Ad Ops, and Strategy teams to ensure market and audience alignment across initiatives. • Lead clinician and client advisory groups, synthesizing insights to inform product strategy and marketing initiatives.