• Own and evolve Lola’s visual identity across digital, retail, packaging, campaigns, and social. • Develop seasonal and campaign-level creative concepts from ideation through final execution. • Translate high-level brand vision into clear visual direction and creative systems. • Maintain consistency in typography, color, photography style, composition, and overall aesthetic. • Lead and mentor designers and visual creatives. • Provide clear art direction and feedback that raises the overall creative bar. • Collaborate closely with copywriters and marketing partners to ensure cohesive storytelling. • Partner with Marketing, E-commerce, and Merchandising to support product launches and growth initiatives. • Align creative direction with business objectives while protecting brand equity. • Review and approve creative work prior to stakeholder presentations. • Ensure all deliverables meet brand standards and production quality expectations. • Continuously elevate Lola’s visual presence as the company scales.