• Own positioning and messaging for the U.S. market: develop clear, compelling narratives by segment and persona, and ensure consistency across Marketing, Sales, Product and Customer Success • Build a deep understanding of the convenience retail ecosystem and buying journey — how retailers think, what problems they care about, and what drives decisions • Design and execute demand generation programs that produce marketing qualified leads and support enterprise sales cycles • Build and run outbound lead generation through targeted email campaigns and LinkedIn outreach in line with the go-to-market strategy • Lead the events strategy: drive Deligo’s presence at industry conferences, trade shows and hosted meetups to increase visibility and generate pipeline • Launch and optimize paid online marketing across channels like LinkedIn, Google Ads, retargeting, and relevant industry media partnerships • Build a content engine: create and oversee content that educates and converts (blogs, one-pagers, white papers, videos, case studies) across top, middle and bottom of funnel • Create and maintain sales enablement materials (decks, product sheets, battle cards, ROI calculators, integration documents, competitive analyses) so Sales always has what they need to win • Develop customer and partner enablement assets that help champions sell Deligo internally and help channel partners pitch and support the product effectively • Build the foundations of a scalable marketing function: KPIs, reporting, tools, workflows, experimentation cadence — and eventually, the team