• Develop Injective’s social media and content strategy in collaboration with our marketing team and coordinating with design, product, engineering, business and operations. • Perform user research and translate insights into positioning and messaging, user education initiatives, and creative assets. • Plan, execute, and iterate multi-channel marketing campaigns with an experimental and analytical approach, using data to continuously optimize performance. • Generate, edit, publish, and share engaging daily and weekly content across multiple platforms that educates users and amplifies Injective’s brand and ecosystem. • Partner with Injective’s community, external writers, content producers and community moderators to deliver high-quality content creation that will include, but is not limited to, blogs, email newsletters, and how to videos. • Build and maintain strong relationships with key crypto, tech, and finance influencers and identify new partnership opportunities to expand brand reach and influence within the web3 community. • Track, analyze and report on web traffic, social growth, engagement, and KOL campaigns. • Act as an ambassador and educator for the Injective community, managing community and community moderators. • Manage social media and KOL budgets.