• Own positioning and client-facing content for new product launches and existing offerings • Lead go-to-market execution for product releases and feature launches from strategy through communication and enablement • Monitor competitive landscape and market trends to ensure messaging remains current • Partner cross-functionally to translate product capabilities into clear differentiators and value for customers • Act as the voice of the customer internally and iterate on messaging based on feedback • Build and maintain sales materials across pitch decks, one-pagers, and talk tracks