• Provide support & co-ordination to the sales team to enhance sales performance ratios • Take responsibility for the provision of demos / STR trucks • Conduct research on potential clients, must wins & competitors providing insights to the sales team to help them develop effective sales strategies • Support the sales team with T&C alignment, tenders, TCO/LILA & bespoke credit requests. • Manage the link between service and sales to support terminations and off hires. • Provide focus on the sales pipeline, monitoring that all opportunities are tracked & followed up in a timely manner • Support the maintenance, organisation & analysis of relevant data within our CRM platforms. • Enhance customer experience with updates on delivery dates & scheduling. • Identify training certificate & skills gaps. • In conjunction with commercial team prepare, design & deploy any relevant sales campaigns (new & used) monitoring the progress & conducting periodic reviews • To develop & deploy sales activity to meet the strategic objective of cross selling in regional sales. • Providing statistical monthly reports to support business growth & process efficiency in relation to calls, quotes, LOR, order intake, orders in hand, pipeline & key wins across new and used disciplines. • Liaise with the Marketing Dept to update sales presentation materials • Work with the FDL manager, sales and service dept to make sure we have correct contact cycle for future FDL's. • Responsible for coordinating the onboarding of new sales team members.