• Develop GenScript BioTech Corporation’s corporate brand image and ensure that it’s unified across international markets. • Develop and execute high-impact, integrated global corporate communication strategies and narratives with a focus on all international markets (excluding China) that align with the company's corporate brand image, goals and values. • Implement end-to-end corporate communications plans for company milestones, corporate commitment and employee brand campaigns, ESG and sustainability programs, leveraging earned media, sponsored content, social media, influencer relations, and owned media channels to engage key external audiences. • Strategize and implement brand PR, including product launches, strategic partnerships, funding announcements, and issues management, with differentiated strategies tailored to the relevant media environment for the region. • Serve as media relations expert by building and maintaining relationships with key journalists and media outlets, writing press bulletins and developing pitch angles with the goal of delivering thoughtful, positive news coverage. • Developing and executing plans to manage the company's reputation during adverse situations. • Monitor market sentiment in media and social platforms (X/Twitter, Reddit, LinkedIn), providing timely risk alerts and crisis response. • Collaborate cross-functionally with Marketing, Legal, Investor Relations, HR teams, regional counterparts and other internal stakeholders to ensure successful execution and consistent tone/messaging of corporate communications initiatives. • Effectively manage PR agency and content production partner relationships and budgets to ensure delivery of their support through clear objectives, KPIs, continued drive for excellence and innovation. • Stay informed on evolving regulations and narrative expectations (e.g., ESG, climate, biotech policy). • Develop and measure effective metrics/KPIs to track communication impact and deliver the best business outcomes.