• Own the vision and roadmap for Ceresti’s caregiver-facing mobile and digital experience. • Translate company goals around engagement, retention, and outcomes into clear product initiatives. • Define the long-term evolution of the caregiver app and digital journey. • Balance rapid iteration with thoughtful long-term experience design. • Design intuitive, empathetic digital experiences for caregivers navigating dementia care. • Own self-serve onboarding, activation flows, and time-to-value. • Deliver engaging content systems, education modules, nudges, and personalized guidance. • Continuously test and optimize engagement strategies to improve activation, usage, satisfaction, and retention. • Ensure the digital experience reinforces trust, confidence, and emotional support. • Partner with data and engineering teams to build AI-driven personalization across content, guidance, and in-app interactions. • Use behavioral signals and program stage data to adapt experiences dynamically. • Apply AI responsibly in emotionally sensitive user journeys. • Define clear requirements and user stories. • Work closely with engineering to scope and ship high-quality mobile experiences. • Use experimentation frameworks (A/B testing, cohort analysis) to iterate quickly. • Leverage modern AI tools for rapid prototyping and discovery. • Partner with clinical, coaching, content, and operations teams to ensure digital experiences align with real-world caregiver needs. • Collaborate with marketing and partnerships where needed to support activation and digital growth. • Communicate roadmap and performance clearly to leadership.