• Collaborate on video concept development for multiple content formats including thought leadership interviews, product education, customer testimonials, and campaigns • Contribute creative ideas and recommend visual approaches that align with Affinity's messaging, brand design, and business objectives • Write and edit scripts in collaboration with the Director of Brand, Content Marketing Manager, and subject matter experts • Stay ahead of video and social media trends to bring fresh ideas and platform-specific insights to the team • Manage production budget and vendor payments within approved parameters • Pitch to and book high-profile talent including industry leaders, executives, and thought leaders for video content • Handle all pre-production tasks including storyboarding, scheduling, location scouting, equipment preparation, and vendor coordination • Manage on-site and remote shoots, ensuring high-quality footage is captured while adhering to schedules and budget • Direct and guide on-camera talent including conducting off-camera interviews, providing direction during shoots, and creating comfortable environments that elicit authentic, engaging performances • Coordinate with internal teams and freelance videographers, editors, motion designers, and animators to ensure seamless production • Execute straightforward video edits independently for social cuts, quick-turnaround content, and simple internal requests • Provide creative direction to freelance editors and designers for complex projects, while executing straightforward edits independently to maintain momentum and reduce costs • Give detailed direction on pacing, structure, visual elements, and platform optimization • Maintain production systems including asset management, file organization, and archive hygiene • Create templates and visual system guidelines (motion graphics, lower-thirds, caption styles) for consistent execution • Transform long-form content into platform-specific cuts for social distribution • Optimize video publishing strategies across platforms for reach and engagement • Create thumbnails, metadata, and publishing plans that drive discoverability • Track video performance metrics across platforms and provide insights to refine content strategy • Conduct platform-specific testing on formats, thumbnails, hooks, and pacing to maximize performance • Provide regular reporting on video content contribution to awareness and marketing objectives.