• Own and execute our social media strategy across Instagram, LinkedIn, YouTube Shorts, and emerging platforms. • Create and publish high quality content consistently. • This includes writing posts, filming short form video, editing clips, repurposing content, and collaborating with designers where needed. • Grow our audience from the ground up by testing formats, analysing performance, and doubling down on what drives engagement. • Turn customer stories and real campaign results into scroll stopping social content. • Engage with our community daily. • Respond to comments, start conversations, connect with ecommerce founders and creators. • Spot trends early and adapt them intelligently to fit our brand and audience. • Work closely with the founders to translate product updates, campaigns, and insights into content that builds awareness and trust. • Track performance across platforms and report on growth, engagement, and content effectiveness.