Loyal Marketing for Ambitious Law Firms, we specialize in branding, web, CRM, software development, SEO, and digital ads
Media Buyer
Location
New York
Posted
2 days ago
Salary
Not specified
Seniority
Senior
Job Description
Job Requirements
- Required: direct traditional media buying experience for law firms
- Experience planning and managing offline media buys across channels such as TV, radio, cable, print, and out-of-home
- Strong negotiation skills and experience working directly with media vendors and sales reps
- Ability to manage budgets, insertion orders, pacing, reconciliations, and campaign execution details
- Understanding of law firm marketing metrics such as lead volume, cost per lead, case quality, and overall campaign performance
- Strong analytical, organizational, and communication skills
- Ability to manage multiple campaigns, markets, or clients at once
- Preferred
- Agency or in-house experience serving legal clients
- Experience in practice areas such as personal injury, mass tort, criminal defense, or family law
- Familiarity with call tracking, intake processes, and lead attribution
- Ability to identify optimization opportunities and improve campaign efficiency over time
Benefits
- Comprehensive health, dental, and vision insurance
- 401(k) plan with company matching
- Flexible work schedule
- Professional development opportunities
- Dog-friendly office environment
- Team building events and activities
- Technology stipend for equipment setup
- Pet adoption reimbursement (up to $500)
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