• Collaborate closely with marketing and other cross-functional teams to understand campaign strategies, lifecycle efforts, product usage metrics, and translate those into actionable data insights using tools like SQL and Mode • Analyze growth funnels, campaign performance, and user cohorts to identify key acquisition and retention drivers to inform product decisions • Own attribution and cohort analyses across marketing channels to optimize user acquisition strategy • Design and evaluate A/B tests and lifecycle marketing strategies to improve user conversion and engagement • Design and maintain scalable data pipelines and structured models in the data warehouse (e.g., using SQL) to power marketing dashboards, campaign tracking, and self-serve analytics • Build pipelines for blockchain transaction, order book, and market participant data to support analysis of user behavior, product engagement, and market dynamics relevant to growth strategies • Own and evolve marketing dashboards with KPIs, data visualization with strong story telling, etc. to influence marketing and product decisions for Senior Leadership • Ensure high data quality and consistency by implementing validation, monitoring, and documentation standards; establish strong data governance practices across marketing and growth analytics • Help instill a data-first culture by making tools and metrics intuitive, reliable, and accessible. Provide guidance to teammates on how to use and interpret data • Continuously enhance data infrastructure by optimizing systems, evaluating new tools, and promoting data best practices across the organization • Work closely with cross-functional teams to understand data requirements and deliver solutions that meet business needs