• Architect privacy-compliant data flows from web/mobile to downstream systems (Segment, Braze, Acoustic, BigQuery, Snowflake, etc.). • Implement SDKs and APIs for event tracking, consent management, and user identity resolution within React Native apps and web environments. • Design consent-aware data pipelines, ensuring compliance with GDPR, CCPA, and internal privacy policies while preserving marketing and analytics functionality. • Collaborate with Marketing, Product, and Data Engineering teams to align on event taxonomy, user identity models, and data governance standards. • Implement and maintain marketing pixels and conversion tracking (Meta Pixel, Google Ads tags, TikTok Pixel, LinkedIn Insight Tag, etc.) across web and mobile environments. • Configure and troubleshoot advertising platform integrations including Facebook Conversions API (CAPI), Google Enhanced Conversions, and server-side event forwarding for improved attribution and iOS 14+ privacy compliance. • Design and implement dynamic audience syncing to advertising platforms while maintaining user privacy and consent preferences. • Develop and maintain documentation for tracking specifications, environment configurations, and data schema changes, including pixel firing logic and advertising event mappings. • Audit and monitor data flows to ensure data integrity, minimize duplication, and maintain system performance. • Advise on and integrate with CDPs and tag management platforms, including server-side tagging setups, with expertise in Google Tag Manager (web & server-side), and Segment. • Prototype and deploy experiments (A/B tests, personalization, customer journeys) leveraging tools like Amplitude, Braze, or Google Optimize alternatives. • Maintain messaging platform integrations, ensuring push notifications, in-app messages, emails, and other outbound communications are delivered and render correctly and are properly tracked.