• Owns the Ecommerce vision, strategy, and roadmap, in alignment with Ivoclar’s Sales strategy. • Defines business KPIs for revenue growth, conversion, customer adoption, customer lifetime value, and engagement. • Ensures state-of-the-art Ecommerce capabilities, including personalization, omnichannel integration, mobile-first design, and seamless checkout/payment processes. • Manages the full lifecycle of Ivoclar’s Ecommerce platform(s): planning, rollout, adoption, and continuous improvement. • Prioritizes market business requirements and oversees development of new features in collaboration with IT and Digital Excellence. • Establishes robust monitoring and reporting of platform performance (traffic, conversion, churn, etc.).