• Plan, develop, and execute advanced paid media strategies across Google Ads, Microsoft Ads, and some social platforms, tailored to client needs and goals, ensuring top-tier results within allocated budgets and timeframes. • Lead quarterly or monthly planning sessions, presenting strategic roadmaps that align with client business objectives and KPIs, while proactively identifying new opportunities to enhance performance. • Measure and report on campaign performance, including lead trends/revenue, budget allocation, quality of search terms, and other relevant metrics. • Create insightful, action-oriented monthly reports, clearly communicating performance and strategic recommendations to clients. • Collaborate with the immediate team and cross-departmentally on marketing strategies aligned with client business goals. • Demonstrate knowledge and understanding of clients' business priorities, translating them into strategies to deliver qualified leads and/or sales for essential clients. • Conduct in-depth competitor and audience analysis to inform campaign strategies, identify market opportunities, and industry trends. • Perform keyword research and analyze creative assets, providing data-driven recommendations for optimization. • Meet expectations for timelines, communication, results, and meaningful deliverables to contribute to company and team retention goals. • Lead client calls with accessible presentations of complex data, facilitating productive strategy discussions and maintaining regular communication to proactively address concerns. • Grow business acumen by exploring client industries, staying on top of trends, and using insights to drive smarter strategies. • Be accountable for outlined client, team, and company targets for individual performance and portfolio of accounts, reporting on metrics as related to company goals. • Stay informed about the latest digital marketing trends, including algorithm shifts, industry updates, and platform changes. • Continuously enhance knowledge and integrate innovative approaches and beta features into client strategies. • Work flexibly in a dynamic environment, demonstrating creativity and adaptability. • Implement personalized strategies across managed platforms to maximize efficiency and ROI, using discernment to identify appropriate paid media channels based on client objectives. • Develop and execute A/B testing strategies to refine campaign elements, utilizing advanced bidding and audience targeting to enhance outcomes. • Manage and optimize paid media budget allocation across channels and keywords, using a test-and-learn approach to adapt based on performance. • Oversee end-to-end implementation of paid media campaigns across multiple platforms, ensuring adherence to best practices and client guidelines. • Actively participate in team meetings, sharing insights and contributing to the agency's collective knowledge base.