• Own and evolve the agency's SEO and Content Marketing playbook for the Home Services vertical, with a heavy emphasis on Search Engine Optimization (SEO) • Define the future direction of SEO, adapting to AI, zero-click search, and evolving SERPs • Ensure SEO and content strategies are tied to measurable business outcomes, including revenue growth, lead generation, and client ROI • Define and continuously refine the department's organizational structure to support scalable growth, efficiency, and clear career path progression • Identify and lead new SEO initiatives, service offerings, and testing frameworks to drive innovation and improve organic performance • Provide industry thought leadership, ensuring the team stays current with evolving SEO techniques, search engine algorithm updates, content trends, AI best practices, and emerging technologies • Lead and manage a team of managers and individual contributors, effectively addressing underperformance while developing future leaders • Build a high-performing culture rooted in accountability, clarity, ownership, and continuous improvement • Establish clear performance expectations, KPIs, and career development pathways • Oversee ongoing education and training initiatives to ensure the team remains highly skilled in modern SEO and Content Marketing practices • Participate in recruiting, hiring, and onboarding for the department, helping identify talent that supports long-term team growth • Own forecasting, resourcing, utilization, and margin performance across SEO and Content Marketing services • Define and implement capacity planning model to ensure appropriate staffing across client accounts and internal initiatives • Oversee the procurement and implementation of SEO tools and technology, identifying opportunities for AI and automation, workflow improvements, and performance tracking • Build scalable systems and workflows to support consistent, high-quality service delivery to our clients • Assign new client accounts to SEO team members based on expertise, workload, and client needs, while managing account transitions and onboarding processes • Partner with the Solutions team to ensure accurate tracking, reporting, and attribution across all service lines and campaigns • Collaborate with Paid Media, Web, Client Success, and other departments to streamline cross-functional processes, align marketing strategies, and improve execution • Ensure SEO insights inform website development, redesigns, and broader marketing initiatives • Provide input on integrating AI and automation across departments • Translate SEO performance into clear business outcomes for external stakeholders • Lead high-stakes client conversations with confidence, pushing back when necessary • Serve as the strategic advisor and escalation point for enterprise level accounts alongside Client Success Directors, as needed • Support the Sales team in scoping SEO opportunities, helping define strategy, resource requirements, and realistic performance expectations