• Own the execution and optimization of B2B email marketing programs that drive pipeline and revenue • Build, launch, test, and optimize email and other outbound campaigns for prospecting • Manage campaign builds, QA, deployment, and performance monitoring across marketing platforms • Build and optimize prospect nurture programs aligned with Marketing’s demo attainment goals • Implement segmentation and personalization strategies that generate new demos • Partner with Customer Success to turn customer wins into relatable marketing material for prospects • Build and manage email programs within Hubspot and Mailchimp • Ensure email deliverability, data quality, and best practices across all campaigns • Monitor campaign performance across engagement, conversion, and revenue metrics • Track impact on MQL, SQL, and demos earned • Provide insights and recommendations to improve campaign performance and lifecycle strategy