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Marketing Automation Manager – Salesforce

Marketing OperationsMarketing OperationsFull TimeRemoteTeam 51-200H1B No SponsorCompany Site LinkedIn

Location

United States

Posted

59 days ago

Salary

Not specified

Bachelor Degree3 yrs expEnglishCloudSQL

Job Description

• Build, launch, and optimize email marketing campaigns—from template setup and testing to deployment, tracking, and reporting • Develop audience segmentation using demographic, firmographic, and behavioral data such as email engagement and website activity • Design and optimize lead nurturing and customer journey workflows to improve engagement and conversion • Monitor list health and deliverability, reducing list decay and unsubscribes while improving campaign performance • Plan and execute A/B and multivariate tests to uncover insights and improve campaign effectiveness • Analyze performance data and translate insights into clear, actionable recommendations • Partner cross-functionally with internal teams and external stakeholders to deliver high-quality marketing campaigns • Support localization and regional execution of email marketing programs

Job Requirements

Bachelor’s degree in a quantitative or analytical field (e.g., economics, statistics, computer science) preferred
3+ years of hands-on experience in marketing automation or lifecycle marketing
Strong experience with Salesforce Marketing Cloud and/or Marketing Cloud Account Engagement (Pardot)
Experience integrating webinar and virtual event platforms with Salesforce marketing tools
Working knowledge of HTML/CSS for email development and troubleshooting
Solid understanding of email marketing best practices, compliance, and accessibility (CAN-SPAM, GDPR, ALT tags, image optimization, etc.)
Familiarity with email performance metrics such as deliverability, sender reputation, and engagement rates
Experience with segmentation, dynamic content, personalization, and campaign measurement
Exposure to creative tools like Photoshop and HTML editors for email troubleshooting
Experience designing and analyzing A/B and multivariate tests
Strong analytical mindset with the ability to turn data into insights
SQL or similar data skills a plus
Comfortable learning new tools quickly in a fast-paced environment