• Executive Presence: Represent Product Marketing in executive forums (QBRs, Marketing Leadership meetings, etc.), providing clear, strategic updates and recommendations. • Team Management: Lead, develop, and inspire a team of 3–5 Product and Technical Product Marketers, setting clear goals and delivering results across the full marketing spectrum. • Messaging & Positioning: Create and refine impactful messaging that reflects the full, evergreen value of the Veeam Data Platform as well as the latest release benefits, tailored for diverse audiences in the entire buying group • Global, Cross-Segment Leadership: Shape and execute product marketing strategies that span across customer segments and regions, ensuring messaging, content, and initiatives address the unique needs of each. • Go-to-Market: Oversee ‘run the business’ product marketing activities: launches, sales/field enablement, content development, competitive positioning, and campaign support. • Cross-functional Collaboration: Drive initiatives and deliver business value by working with Product Management, Security, GTM, Demand Generation, Field Marketing, Sales, Renewals, Competitive Intelligence, and Enablement. • Business Alignment: Ensure alignment with business objectives, including revenue, pipeline, retention, and customer satisfaction. Lead programs to migrate customers to new licensing/adoption models. • Enterprise Team Collaboration: Partner closely and collaboratively with an Enterprise-focused Product Marketing team to ensure unified messaging and go-to-market strategies, while sharing insights and best practices across segments. • Storytelling for All Audiences: Craft compelling narratives that address the needs of a broad range of customer personas, from IT administrators to C-level executives. • Innovation: Deliver value to customers across a spectrum of consumption models including On premises, Cloud and as-a-Service delivery options, working across multiple development teams to achieve business goals. • Voice of the Customer: Ability to effectively gather feedback from Customers, Field and Sales to effectively use the voice of customer to advance the business. • Licensing, Pricing, and Adoption: Become an expert in Veeam’s licensing and pricing models, and champion initiatives for adoption, usage, and migration. • AI & Innovation: Champion the use of AI tools and digital platforms to boost team productivity and marketing impact.