• Collaborate to develop and execute strategic communications plans and initiatives tailored to the unique needs and objectives of our clients. • Conduct research and analysis to identify key media opportunities, news trends, and current events, which will inform PR strategies and messaging frameworks. • Draft compelling press releases, media pitches, and other written materials to effectively communicate our clients' stories and key messages to target audiences. • Cultivate and maintain relationships with media contacts, journalists, and editors, securing media placements and opportunities for our clients in top-tier outlets. • Monitor media coverage and relevant conversations to our clients' areas of interest, providing regular reports and insights to inform strategies and measure impact. • Contribute to developing digital content and social media strategies to amplify our clients' messaging and engage with target audiences across various platforms. • Collaborate cross-functionally with internal teams, including creative, digital, and account management, to ensure alignment and integration of communications efforts with overall client objectives. • Oversee internal processes, including maintaining and updating press lists, pulling traditional press, and tracking campaign performance.