• Define and Evolve Monetization Strategy • Lead the development of aligned packaging strategies across product lines, creating simple, differentiated, and customer-centric offerings • Evolve Workiva’s pricing approach toward scalable, future-ready models that support multi-product expansion and long-term growth • Design and refine subscription, usage-based, and hybrid pricing models grounded in value delivery and unit economics • Drive Data-informed Decision Making • Lead market research, competitive benchmarking, segmentation, and willingness-to-pay analyses to inform pricing strategy • Design and execute structured experiments (pilots, A/B tests, pricing studies) to validate hypotheses and accelerate learning • Translate customer insights and market signals into actionable recommendations that influence both pricing and product roadmap decisions • Analyze monetization performance metrics (ARPU, discounting trends, attach rates, deal velocity, retention, expansion) and proactively identify growth opportunities • Operationalize and Scale Impact • Partner with Product, Sales, Finance, Marketing, and Revenue Operations to implement pricing and packaging changes globally • Ensure GTM readiness, including field enablement, messaging alignment, and systems/process updates • Serve as a strategic advisor to cross-functional leaders on new product launches, market expansion, and emerging revenue streams • Communicate pricing strategy clearly and effectively to executive and GTM audiences