• Play a pivotal role in the initial commercialization of SetPoint Therapy. • Drive awareness, adoption, and sustained growth in the defined territory by educating, enabling, and partnering with key stakeholders across the healthcare ecosystem. • Lead territory execution including Rheumatologist and Surgeon onboarding, site activation, patient identification, and procedural support. • Identify, target, and develop relationships with high-potential rheumatologists and surgeons. • Facilitate physician training, onboarding, and procedural support in partnership with clinical and medical teams. • Serve as the primary commercial point of contact for sites and staff through all therapy phases. • Promote awareness and education among referring providers. • Collaborate with the Market Development Manager to increase local visibility of the therapy. • Achieve quarterly KPIs related to site activations, patient enrollments, and referral growth. • Provide insights from the field to support marketing, clinical, and access strategies.