Role Description

Promova is expanding fast, and we’re hiring a Growth Marketing Lead to architect and own our full-funnel growth system across web and mobile. You’ll connect CRO, ASO, lifecycle, and organic growth into one predictable, data-driven machine — clear targets, fast experimentation, and measurable business impact.

This is not a “run tests” role. It’s a build-the-engine role. You’ll own Promova’s end-to-end growth system, with direct accountability for:

• Experimentation velocity: quality and speed of learning, not random A/Bs
• Funnel conversion: we consider funnels as revenue streams - a combination of creative angle + dedicated funnel where your team owns leads’ journey from click to purchase (including onboarding and retention levers)
• ROMI-positive scaling: spend growth without breaking unit economics
• Single source of truth: consistent data measurement and decision-making
• Growth flywheels: help product and creative teams design loops that sustain growth
• Growth elevation: collaborate with Product and Engineering on monetization, onboarding, and paywall iteration

Qualifications

• 2+ years in growth product management/product marketing management/product-led marketing with a proven experimentation track record
• Strong analytics chops — funnels/journeys, cohorts, incrementality
• Experience scaling B2C subscription products (web and/or mobile)
• Cross-functional leadership, driving measurable outcomes with Product & Engineering
• Proven leadership in growth product management/conversion rate optimisation (but we welcome ambitious Senior Specialists ready to step up into a leadership role)

Requirements

• Background in EdTech, language learning, or content-heavy subscriptions (bonus points)
• Experience building an experimentation program from fragmented processes into a single operating system (bonus points)
• Hands-on AI or automation experience in growth workflows (bonus points)

Benefits

• Impact: Help shape Promova’s culture for a global, growing team
• Freedom: Hybrid setup, flexible schedule, and real ownership
• Growth: Continuous learning, conferences, mentorship, and English classes
• Wellbeing: 20 paid vacation days, mental health support, and insurance
• Community: You’ll create events and traditions that people will remember

Interview Process

• Intro-call with Recruiter (40 minutes)
• Meeting with the Hiring Manager (60 - 90 mins)
• Test Case
• Technical Interview (45 mins)
• Bar-raising (60 mins)