Role Description

US Job Finders is seeking a highly experienced Media Buyer with a strong background in negotiating TV and radio advertising placements directly with U.S. stations and networks. This is not a general marketing or campaign management role. We are looking for someone who has personally handled media buying negotiations, worked directly with station representatives, and understands how to structure deals, secure placements, and maximize value from media budgets.

The client already has:

• Creative assets
• Campaign strategy
• Target markets

Your role is to execute and optimize media buys through negotiation, placement strategy, and vendor management.

Key Responsibilities

• Media Buying & Negotiation (Primary Focus)
  • Communicate directly with TV stations, networks, and radio reps
  • Negotiate rates, placements, added value, and frequency
  • Structure deals based on campaign budgets (e.g., securing number of spots, time slots, and reach)
  • Push back on pricing and ensure optimal value for ad spend
  • Finalize contracts and insertion orders with media vendors
• Placement Strategy
  • Identify the most effective:
    • Stations
    • Shows/programs
    • Time slots
  • Align placements with target demographics and campaign goals
  • Ensure proper campaign distribution across markets
• Campaign Execution Oversight
  • Ensure ads run:
    • At the agreed times
    • On the correct channels/stations
  • Monitor delivery and flag discrepancies
  • Hold vendors accountable to agreed terms
• Performance & Optimization
  • Evaluate campaign performance at a high level
  • Adjust placements and budgets based on results
  • Recommend improvements for future buys
• Analytics & Reporting
  • Analyze post‑buy reports, ratings data, and station affidavits to verify delivery and performance
  • Produce clear, concise performance reports with insights and recommendations for future buys
  • Track key KPIs such as GRPs, CPP, reach/frequency, response rates, and cost per lead/sale where applicable
• Vendor & Stakeholder Management
  • Maintain strong relationships with TV and radio reps to stay informed on new opportunities and market shifts
  • Collaborate closely with marketing, brand, and sales teams to align media activity with overall business goals
  • Stay current on trends in broadcast, streaming audio, and connected TV to inform strategy

Qualifications

• 5+ years of hands-on media buying experience (TV & Radio)
• Proven experience negotiating directly with U.S. TV stations and/or radio networks
• Experience managing media budgets and securing placements
• Strong understanding of:
  • Media buying fundamentals
  • Spot scheduling
  • Audience targeting
  • Rate negotiation strategies
• Ability to independently manage vendor relationships
• Strong communication and negotiation skills
• Experience in an agency environment or working with multiple brands/markets
• Background in performance‑driven or direct‑response TV/radio campaigns
• Proven negotiation skills and a track record of delivering value within budget
• Proficiency in Excel and comfort working with data, schedules, and post‑buy analyses

Requirements

• Must have personally handled negotiations (not just supported or analyzed campaigns)
• Must have experience working with TV stations or broadcast media vendors
• Must be able to own the buying process end-to-end
• Must be comfortable operating independently

Nice to Have

• Experience in healthcare or regulated industries
• Familiarity with Connected TV (CTV) platforms such as MNTN or VIBE
• Experience working within an agency environment

Working Hours

• Part-Time
• Flexible, aligned with U.S. business hours

Benefits

• Competitive compensation based on experience
• Remote flexibility
• Opportunity to manage high-budget, high-impact campaigns
• Long-term collaboration potential

What This Role is NOT

• A campaign analyst or reporting specialist
• A creative strategist or ad producer
• A junior or support-level marketing role

Bottom Line

We are looking for someone who can pick up the phone, call a TV station, negotiate a deal, secure placements, and make sure the campaign runs exactly as agreed.