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ARMRA®

The Leaders in Colostrum™

Senior Director of Retail Media

DirectorDirectorFull TimeRemoteSeniorTeam 51-200Since 2020Company SiteLinkedIn

Location

United States

Posted

1 day ago

Salary

Not specified

Seniority

Senior

Bachelor Degree7 yrs expEnglish

Job Description

• Develop and own a comprehensive Amazon growth strategy focused on revenue, margin, and share-of-voice. • Optimize all product listings (content, imagery, SEO, A+ content, pricing) to improve visibility and conversions. • Manage and scale Amazon advertising campaigns (PPC, DSP, Sponsored Brands, etc.), maximizing ROAS and efficiency. • Analyze performance across ACoS, TACoS, conversion rates, search ranking, review volume, and customer feedback to refine strategies. • Partner with operations to maintain healthy FBA inventory levels, reduce OOS risk, and align demand planning with marketing pushes. • Identify and develop growth opportunities across new channels such as Walmart.com, Target.com, Thrive Market, and select retail/wholesale partners. • Own performance KPIs and growth roadmaps for all emerging channels, with a strong emphasis on scalability and customer experience. • Align promotions, messaging, and merchandising strategies across platforms for a cohesive brand presence. • Regularly report on channel performance and share actionable insights with leadership to guide business decisions. • Lead forecasting and contribute to company-wide planning around revenue targets and marketing budgets. • Partner with Creative, Brand, Operations, Finance, and Product to support launches, marketing campaigns, and sales strategies across all growth channels. • Collaborate with the CX team to ensure best-in-class customer experiences across all marketplaces and partners. • Manage and develop team members and agency partners supporting Amazon and other growth channels. • Foster a high-performance, data-driven culture with a collaborative mindset.

Job Requirements

  • 7–10+ years of experience in Amazon marketing, eCommerce, or growth strategy—ideally in a fast-paced, CPG or health/wellness environment.
  • Proven track record of growing revenue and share through Amazon advertising, optimization, and cross-channel growth strategies.
  • Strong command of Amazon Seller Central, ad platforms, and analytics tools (e.g., Helium10, Pacvue, Jungle Scout).
  • Deep understanding of DTC and marketplace dynamics; experience in omnichannel brand or retail launches is a strong plus.
  • Strong analytical and strategic skills—you can translate numbers into narratives and action plans.
  • Excellent project management, communication, and cross-functional collaboration skills.
  • Passionate about health & wellness and building a brand that makes an impact.

Benefits

  • Health insurance
  • 401(k) matching
  • Paid time off
  • Remote work options

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