• Own the global downstream marketing strategy and annual plan for the CT portfolio • Translate upstream strategy into clear downstream direction: priorities, messaging architecture, launch sequencing, and activation focus areas • Identify growth opportunities by segment, customer type, and buying environment • Build strong operating rhythm with key stakeholders to drive alignment and execution • Lead downstream strategy and execution for CT new product introductions, upgrades, and lifecycle initiatives • Drive launch readiness across key components • Establish and run launch governance • Ensure lifecycle marketing supports sustained adoption and differentiation beyond launch • Develop and maintain CT positioning and messaging aligned with Imaging narratives • Define buyer-journey messaging based on jobs to be done