MNTN is looking for a Senior Search Media Buyer to own and scale our Google Ads program focused on high-quality lead generation (demo requests and direct sign-ups). This role is highly hands-on and performance-driven, requiring deep expertise in Google Ads, strong B2B marketing intuition, and a relentless focus on measurable outcomes.

You will be responsible for day-to-day execution, optimization, and scaling of paid search campaigns, working closely with marketing, analytics, and product teams to drive efficient customer acquisition.

What you’ll do

• Own end-to-end management of Google Ads campaigns (Search, Performance Max, and supporting formats) with a focus on driving qualified B2B leads
• Execute daily optimizations including bidding strategies, budget allocation, keyword expansion, query mining, and negative keyword management
• Continuously test and iterate on ad copy, landing page alignment, and conversion flows to improve CVR and CPL
• Build and refine full-funnel search strategies that capture both high-intent demand and incremental opportunity
• Analyze performance data to identify trends, diagnose issues, and uncover growth opportunities
• Partner with marketing and product teams to ensure messaging aligns with target personas and value propositions
• Collaborate with analytics to ensure accurate conversion tracking, attribution, and reporting
• Scale campaigns efficiently while maintaining strict performance targets (CPA, ROAS, pipeline contribution)
• Develop and document testing roadmaps and share insights across the team
• Stay current on Google Ads features, betas, and industry best practices

What success looks like

• Consistently hitting or exceeding lead volume and efficiency targets (CPL, CPA)
• Measurable growth in qualified demo requests and direct sign-ups from paid search
• Clear, repeatable optimization and testing framework that improves performance over time
• Strong contribution to pipeline and revenue, not just top-of-funnel metrics
• Clean, scalable account structure that supports continued growth
• Actionable insights that influence broader marketing strategy

What you’ll bring

• 7+ years of hands-on experience managing Google Ads campaigns
• Deep expertise in search campaign structure, bidding strategies, and optimization techniques
• Proven track record of driving B2B lead generation (demo-driven and/or self-serve signup motions)
• Strong analytical skills with the ability to translate data into clear actions
• Experience managing and scaling significant budgets with efficiency constraints
• Comfort operating as a senior IC, owning strategy and execution without heavy oversight
• Experience with conversion tracking, attribution models, and performance reporting
• Strong collaboration skills and ability to work cross-functionally

Nice to have

• Experience in ad tech, martech, SaaS, or performance marketing environments
• Familiarity with offline conversion tracking and CRM integrations (e.g., Salesforce, HubSpot)
• Experience running experiments across landing pages and funnel optimization
• Exposure to automation, scripts, or feed-based campaign management