Vice President of Product Marketing

Product MarketingProduct MarketingOtherRemoteLeadTeam 1,001-5,000Since 2008Company SiteLinkedIn

Location

United States

Posted

3 days ago

Salary

$241.2K - $313.6K / year

Seniority

Lead

Bachelor Degree15 yrs expEnglish

Job Description

• Define and communicate Workiva’s differentiated value proposition across our platform, products, and solutions • Lead the storytelling around how Workiva AI is transforming how finance, sustainability, and GRC leaders operate • Craft compelling positioning and messaging that resonates with enterprise buyers and clearly differentiates Workiva in competitive markets • Lead, inspire, and develop a global team of 20–25 product marketing professionals • Build a culture of strategic thinking, collaboration, and high performance • Arm the global sales organization with the insights, messaging, and tools needed to build pipeline and close deals • Collaborate with demand generation, brand, content, and field marketing to ensure Workiva’s product story reaches and resonates with the right audiences

Job Requirements

  • 15+ years of product marketing experience, including significant leadership roles in large-scale enterprise SaaS companies
  • A proven track record of leading and scaling high-performing product marketing teams (20+ people) and a passion for building and developing talent
  • Deep expertise in enterprise B2B go-to-market strategy, positioning, and messaging
  • Experience translating complex technology and platform innovation into compelling customer value
  • Strong partnership skills across product management, marketing, and sales leadership
  • Demonstrated success driving sales enablement and revenue impact
  • Exceptional communication and storytelling skills

Benefits

  • A discretionary bonus typically paid annually
  • Restricted Stock Units granted at time of hire
  • 401(k) match and comprehensive employee benefits package

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