• Use audience, competitive, channel, and media planning tools, and strong media acumen to help answer critical questions and make recommendations around the timing, size/budget, duration/flighting, and media mix of new and existing campaigns reflective of a client’s business strategy to advance its share/penetration and achieve profitable growth • Lead the identification of media partners/platforms, programming/networks opportunities that are best to suited for our client(s) and their unique needs, with the aim of maximizing the impact of their campaigns through a range of media platforms; predominantly OTT, Linear TV, Terrestrial Radio, Online Video, Social, Search and Digital Audio • Analyze demographic data and trends in consumption to ensure these are factored into our media recommendations. • Interpret insights and data from the tool suite to drive actionable full-funnel media recommendations around brand awareness, consideration, and brand performance • Leverage past offline media planning experience and agency case studies to inform the core planning metrics and benchmarks (i.e. the optimal reach, frequency, TRP/GRP, and impressions to meet a given client objective) • Own conception and delivery of innovative, well-targeted business-building marketing solutions and serve as a key point of contact for the client in the development and approval of these plans • Operate cross-functionally with our investment team and our client strategy team to ensure that our planning outputs and recommendations are synced with our measurement capabilities and our buying footprint • Work in lockstep with Client Strategy & Analytics counterparts to understand our performance-based attribution and optimizations, arriving at a synergistic approach that combines these outputs with the future planning inputs for a blended campaign that hits our client’s KPIs • Partner with our Strategic Planning lead to serve as the agency liaison with our external planning tool partners. Help evaluate and roadmap the further development of Tinuiti’s suite of tools including evaluation, recommendations, and rationale for changes or enhancements