Camp Strategy
Setting campground owners up for wild success
Digital Marketing Specialist
Digital MarketingDigital MarketingFull TimeRemoteTeam 1-10Since 2023H1B No SponsorCompany SiteLinkedIn
Location
Colorado + 2 moreAll locations: Colorado, Illinois, Michigan
Posted
27 days ago
Salary
$70K - $90K / year
Bachelor Degree3 yrs expEnglish
Job Description
• Client Campaign Management: Plan, build, execute, and optimize paid media campaigns (especially Google Paid Search and Meta Ads) on behalf of our campground clients to drive online bookings and maximize their ROAS.
• Plan, build, execute, and optimize email campaigns in coordination with our campground clients to drive engagement and bookings with their customers.
• Client Strategy & Onboarding: Develop bespoke digital marketing strategies for a diverse portfolio of campground clients, understanding their unique goals, budgets, and target audiences.
• Client Reporting, Management & Communication: Serve as a primary point of contact for your clients. Prepare and deliver clear, data-driven performance reports (using GA4, ad platforms, etc.) that "tell the story" of their campaign ROI and provide actionable insights.
• Process & Product Development: As a foundational team member, you will actively help create and refine the scalable workflows, reporting templates, and best practices for our new agency offering.
• Innovation: Proactively research and propose new paid media channels, strategies, and testing ideas to drive better results for our clients.
Job Requirements
- 3+ years of experience working in a digital marketing agency is required.
- Direct, hands-on experience managing paid media campaigns (especially Google Search and Meta Ads) for multiple small or mid-size business (SMB) clients.
- Proven, hands-on expertise in managing and optimizing paid media channels with a focus on direct-response and e-commerce outcomes.
- Proficiency with Google Analytics 4 (GA4) and native ad platforms (e.g., Google Ads, Meta Ads Manager).
- Strong analytical skills with the ability to translate complex data into simple, actionable business insights.
- Technical expertise in marketing tracking implementation: Demonstrated ability to set up, troubleshoot, and audit marketing tracking infrastructure.
- Proficient in Google Tag Manager (GTM) for deploying tags, configuring GA4 conversion events, and verifying Meta Pixel firing to ensure accurate attribution and ROAS measurement.
- Excellent communication and storytelling skills, with proven experience in a client-facing or stakeholder-management role.
- Demonstrated ability to be a self-starter, work independently, and manage multiple projects simultaneously in a fast-paced environment.
- Experience with CRM platforms is a strong plus.
- Experience in the e-commerce or travel/hospitality industry is a plus.
Benefits
- Competitive benefits, including medical, dental, vision, life, and disability insurance options at affordable rates
- 401(k) plan with employer match
- Flexible and casual work environment with flexible time off
- Employee camping credit to encourage getting outdoors and experiencing our product!
